MetaSport was proud to deliver the ISCA Run 2025 on behalf of the Institute of Singapore Chartered Accountants (ISCA), held on Saturday, 18 October 2025. The event brought together 2,500 runners across three distances – 10km, 5km, and a 1km Family Run – creating a vibrant and community-focused morning of fitness, fun, and philanthropy.
This year’s edition marked an exciting new chapter for the event, with several key innovations introduced by MetaSport:
MetaSport secured and activated a stunning new location at The Meadow, creating a scenic and spacious setting for runners, corporate teams, and families. The new venue allowed for a lively event village filled with games, sponsor activations, and a festival atmosphere that elevated the overall participant experience.
Our course design team developed a refreshed 10km route that showcased Singapore’s iconic cityscape while improving runner flow, safety, and engagement. The route offered a unique running experience through picturesque parkland and waterfront areas, including an elevated “green roof” crossing at Marina Barrage, providing both a challenge and leg burning enjoyment for participants.
MetaSport ideated and brought to life this playful and memorable theme, linking the accounting community with a sense of fun and purpose. The concept inspired multiple on-site activations — including “Chase the Banker”, where runners collected gold coins along the route, and venue games such as “Hangman Challenge” and “Quick Ledger Challenge” that added a light-hearted twist to the day’s corporate networking.
Beyond the fun and fitness, ISCA Run 2025 carried an important message of giving back. Funds raised from the event supported ISCA Cares, ISCA’s charity arm dedicated to empowering disadvantaged students and young accounting professionals. MetaSport was proud to help turn the event into a meaningful platform for social impact.
From concept development to on-ground execution, MetaSport delivered a seamless, engaging and purpose-driven experience — proving once again the power of sport to unite, inspire, and give back.
