Marketing Manager

17 Mar Marketing Manager

MARCH 2022

1. Responsibilities and Objectives

At MetaSport, marketing is about promoting sport to as many people as possible, as a vehicle to a better life.

We are looking for an experienced marketing manager who shares our vision and whose experience and drive translates into revenue growth and a high level of customer engagement. Being result oriented is essential.   

Our ideal candidate has experience developing and executing marketing campaigns while managing and inspiring a small team. He/she will be comfortable with day-to-day marketing activities using the latest digital technologies and platforms, as well as long-term strategy, thriving with tight deadlines and changing needs.

2. Job scope

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
• Lead the execution of marketing programs from start to finish
• Provide pricing, revenue forecasts and budgets
• Monitor sales and provide sales reports
• Manage content development for all advertising and communication assets, including print, digital, and video
• Conceptualize and execute multi-channel campaigns ensuring the alignment of communications and messaging across all channels
• Plan, implement, and monitor digital marketing campaigns across all digital networks
• Develop and implement SEO and SEM strategies
• Work closely with the Partnership Manager to provide value to partners and sponsors
• Negotiate third-party partnerships to increase our marketing reach in a cost-effective manner
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
• Identify effectiveness and impact of your marketing initiatives with tracking and analysis, and optimize accordingly
• Prepare and present monthly reports to senior management
• Develop, implement, and document appropriate processes and methodology, and use suitable marketing tools to improve productivity and efficacy
• Take on operational responsibilities related to the event execution in the lead-up to events and on event days / week
• Assume other ad hoc duties as required

3. Requirements

• Minimum 4-5 years of experience in marketing
• Strong copywriting skills
• Result oriented
• Self-motivated and able to take full accountability for the marketing department
• Outstanding ability to think both creatively and strategically
• Proficiency in electronic marketing automation software
• Experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
• Well-versed in performance marketing٫ conversion٫ and online customer acquisition
• Ability to foster strong client relationships at various levels
• Ability to manage a close-knit team and drive them to achieve departmental targets
• Good organizational & time management skills that enable deadlines to be met
• Positive attitude and a team player
• Understanding of endurance sport industry a plus
• Willing to work on weekends and outside normal work hours as required
• Willing to work from home

Apply now

Sound like you? Send your resume to recruit@metasport.com by April 8, 2022.